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Joe Colombo Visiona 1 1969

Today we pay tribute to our favorite Italian designer, Joe Colombo, with never-before seen footage. Between 1968 until 1972, Bayer AG hosted the psychedelic space age Visiona shows. Bayer AG hired the most talented designers worldwide to create entire futuristic displays with their "Dralon" product on board of a ship in Cologne, Germany. Joe Colombo's Visiona 1 show (Wohnmodell) for Bayer AG took place in 1969.