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Braun Alarm Clock

Braun Alarm Clock designed by Dietrich Lubs in 1971.
The return of an modern design icon! This iconic travel alarm clock was designed in 1971. Dietrich Lubs designed this now iconic clock for Braun, while Dieter Rams was Head of Design for the company. This super compact Braun alarm clock is the perfect travel alarm clock since it stands only 2.2" tall, compact enough to take anywhere. While primarily used as a travel clock, this clock also works very nicely on the desk. The Braun AB1 Quartz travel alarm clock features a clear crisp crescendo alarm signal and a quiet quartz mechanism with German movement. It has an easy to read minimalist dial layout, inherent to the Dieter Rams motto "less and more". The alarm switch is large and easily operated. Like most of the world's best timepieces the BNC002 operates in the analog domain with a sweep second hand. No need to worry about a ticking sound either, this Braun alarm clock features a silent German precision movement. One AA battery will last over one year (included).

A pared down, very small but reliable alarm clock, it has no snooze function, but a clear crisp crescendo alarm, and runs on one AA battery, many say, for a solid year.

Braun was one of the world's most commercially successful design firms in the post-war years through to the end of the 1980's. Born out of a garage in 1921, Braun made radio parts and diversified using rapidly developing technology. With an impressive design team including Dieter Rams (German, born 1932) and Dietrich Lubs (German, born 1938), Braun's reputation as a maker of innovative small appliances sky-rocketed: electric shavers, hair dryers, travel alarm clocks, digital watches, pocket calculators, stereo equipment.

Braun Alarm Clock