Heineken Square Brick Bottle


Heineken's square brick bottle was conceived by Alfred Heineken and John Habraken in 1963.  Heineken named it the WOBO (World Bottle); they envisioned that it would be recycled and used in construction.  A couple of prototype constructions were built at the time.  Far ahead of its time, this bottle was one of the "greenest design ideas" of the early 1960s.  Unfortunately Heineken never put it into commercial production but we find the timing is right to give it another try (just not in earthquake prone regions perhaps).